A continuous learning culture. Learned or expected?

by | Mar 7, 2020 | Resources

I recently heard an L&D Manager commenting how odd it was that university educated employees were just as likely to expect a structured learning environment at work as his people who had learned within the constraints of the school system. 

His assumption was that the more open-ended learning environment of HE permanently changes people’s attitude and approach to self-development.

This made me wonder whether our attitude to work is influenced more by cultural expectations than learned ones? Could it be the case that employees expect workplace learning to still reflect training on the early production lines or in the pre-industrial revolution apprentice models?

If it is, then developing a culture of continuous learning may require more of a focus on supporting change. As an industry we’ve not made enough impact over the past decade mandating or nudging people to take more responsibility for their learning through often LMS-focussed campaigns that promote ‘self-directed learning’’. They struggle to cut through longer term, even when a compelling case for the ‘why’ and the ‘how’ is presented.


A movement not a mandate

In his book The Barcelona Way, Professor Damian Hughes suggests that we approach change through creating a movement, amplifying the behaviours of those in our organisation who are modelling the future state we aspire to.

Video interviews are a powerful way to amplify the experiences of our people.

When we use video storytelling to inspire curiosity, we surface experiences, language and details from people who are already trusted and respected in the workforce.

See how we help teams capture fantastic career stories.


Through the voice of the few we can inspire the many.

However, the problem that typically surfaces when trying to curate video interviews is that our influencers often work in hard-to-reach locations.

In the old world we’d knock on the door of our budget holder with an eye-watering cost for filming, or resort to a telephone interview to write up articles that struggle to reach the people we need to engage.

Watch our recent on-demand webinar for more on this topic.


Five reasons your people don’t record work experiences on their mobile phones

It’s a great question and we set about finding out why this hadn’t already happened at scale. We found the following challenges typically stop people from sharing work experiences on their phones:

However, when you overcome these problems using a tool like StoryTagger, it’s possible to truly democratise sharing reflections, ideas, tips and knowledge. Structured storytelling brings these experiences and behaviours into sharp focus and you can use this content to support many of your priorities.

Personal video doesn’t just feel more authentic, it is more authentic. Digitally, it’s the closest thing we can get to face-to-face meetings.

We believe that sharing this kind of content can support some of the biggest challenges organisations are facing in this new decade – from digital transformation to the development of future skills.

Success really does start and end with your people. 




New call-to-action
New call-to-action

Download resources

New call-to-action
New call-to-action

Try StoryTagger

New call-to-action

Get resources by email

Get our latest guides, good practice examples and product updates by email

How can university marketing teams help students navigate through the current crisis?

‘I think it’s probably been the biggest experiment in the history of mankind, where we've taken a billion students and asked them to do what they're learning online.’ How have recent events impacted university students starting their course this year? Marketing and...

Case Study – Verizon

Leveraging expertise and passion of highest sales performers StoryTagger enabled Verizon to leverage the expertise and passion of its highest sales performers, creating concise insight-rich videos to share with field teams.   Verizon is one of the largest...

Building trust in teams with authentic video content

In this article Cheryl Clemons highlights three business areas that benefit from the real, human and inspiring qualities of user-generated video which can help with building trust in teams. Originally published on the Saba Lumesse guest blog in December 2018. What do...

Five steps to engage your colleagues with user-generated video

Much of the best learning comes from sharing real experiences, and video is a great way to learn and work out loud. But, how can we get our people to do it? StoryTagger Co-Founder, Cheryl Clemons, shares five steps our customers take to successfully engage their...

How to help remote teams feel connected and share knowledge

With the rise of the gig economy and homeworking it’s important to help people working in remote teams to feel connected. If they aren’t aligned to your shared mission and purpose productivity, morale is in danger of dipping. It’s not easy to keep a dispersed team...

An in-depth look at internal communications and its importance

What is internal communication? There’s a difference between internal communication and internal communications. Internal communication essentially looks at how your business or company communicates, whereas internal communications are the tools, software and channels...

What is employee engagement and why is it important?

Our modern working environment as we plan for economic recovery will need to be more flexible than ever. Businesses which prioritise making sure their employees stay safe, informed, satisfied and challenged should see positive increases in employee productivity and...

Is your current video strategy delivering business impact?

Like many teams you may be relying on professional production companies to capture your colleague or customer stories and aid your video strategy. We have identified five reasons why it’s time to consider new, innovative ways of filming authentic, value-led content...

Template to capture subject matter expertise

Capture subject matter expertise with video interviews How can you get knowledge to the people that need it most, quickly? Use the template below to help subject matter experts share concise, helpful videos from their phones.With home-working, travel restrictions and...

User generated video: How student storytelling will become your most valuable marketing tool

Starting university in 2020 is going to be different. How will institutions successfully onboard students to prepare for university life and feel part of a community during the pandemic? Is student storytelling the answer? Watch StoryTagger co-founder Carl Hodler in...


Get started with enterprise
user-generated video

This guide helps you introduce user-generated video into your organisation with tips on how to run a quick experiment to generate buy-in from your stakeholders.