Crisis communication template

by | Mar 30, 2020 | Resources

How do you communicate in a crisis?

Use the template below for sharing regular, authentic and supportive video updates with your people from your phone.
Should I go into work? How do I maintain social distancing rules with customers? How can I find out more information? These are questions many of us are asking as the current global health crisis creates huge numbers of home-workers and forces frontline key workers to operate in more challenging conditions.

Regular check-ins through video updates

In uncertain times when the weekly, or daily situation is moving fast you may not have all the answers. But, whether you’re a head of government, HR leader or parent, as a leader of a constituency however small, you’ll probably recognise the benefits of communicating regularly during a crisis. How can you keep people informed, reassured and doing the right thing when it’s not business as usual and you don’t even have face-to-face contact with your team?

To help in a small way, we’ve created three new StoryTagger templates to make it easier to share crisis communication update videos with your teams, get subject matter expertise to your frontline and support your remote workers.

JOIN THE FAMILY OF TEAMS CAPTURING INDIVIDUAL STORIES WITH THE POWER TO IMPROVE HOW WE WORK

 

Crisis communication template for team video updates

The template below is designed to help leaders communicate regular vital information with their team. It follows the structure of a good practice crisis communication update and could be useful for your internal video, learning or communications team. It’s also bundled as part of the StoryTagger template library.

 

PT1: INTRO

  • Open with what you’d like to talk about today.
  • Introduce yourself if you’re not known to your audience.
  • Reinforce the outcome of positive actions already taken.
  • Identify with how people must be feeling right now.
NOTES: Studies show hearing the voice of a leader during a crisis reduces anxiety. Show you’re there and you understand.

PT2: THE LATEST NEWS AND SITUATION

  • Update people with any changes or new challenges. Include source of information.
  • Describe what this means to the business and how you plan to respond.
  • Be clear about who this impacts and how?
NOTES: Don’t feel like you need to have all of the answers. Reference sources of information where you can.

PT3: HOW CAN WE ALL MAKE A DIFFERENCE?

  • Describe what people need to do next.
  • Reinforce why this is important and how decision has been made.
NOTES: Be specific about what people need to do as a result. They are more likely to understand if you explain ‘why’ and ‘how’ this decision has been made.

PT4: END WITH A CALL-TO-ACTION

  • Describe what people can do if they have questions or need support.
  • End with a call-to-action or word of encouragement.
NOTES: Keep an open dialogue and be clear about how people can find out more information.

Supporting remote teams with video 

Help remote teams feel connected and share knowledge with video. 

 

Webinars

New call-to-action
New call-to-action

Download resources

New call-to-action
New call-to-action

Try StoryTagger

New call-to-action

Get resources by email

Get our latest guides, good practice examples and product updates by email

What is employee engagement and why is it important?

Our modern working environment as we plan for economic recovery will need to be more flexible than ever. Businesses which prioritise making sure their employees stay safe, informed, satisfied and challenged should see positive increases in employee productivity and...

An in-depth look at internal communications and its importance

What is internal communication? There’s a difference between internal communication and internal communications. Internal communication essentially looks at how your business or company communicates, whereas internal communications are the tools, software and channels...

Building trust in teams with authentic video content

In this article Cheryl Clemons highlights three business areas that benefit from the real, human and inspiring qualities of user-generated video which can help with building trust in teams. Originally published on the Saba Lumesse guest blog in December 2018. What do...

How can we support student experiences with video in higher education?

Higher education has never been more competitive so many universities are looking for innovative ways to create more contemporary, exciting and effective student experiences. Here at StoryTagger, we believe learning is key to growth and success, so we love a chance to...

Stories We Can All Learn From

Kudos to the learning community who turned up and opened up for Stories We Can All Learn From. The brilliant panel included Gayle Tong, Ger Driesen and Myles Runham with Stella Collins as Chair, fifteen brave learning professionals who contributed via StoryTagger and...

Case Study – The Student Room

Helping students navigate university life through authentic video stories  The Student Room (TSR) is the UK's largest online student community. Its popular education website is used by more than 70% of all students every day. TSR supports students from GCSEs and...

Why sharing the effort of our experiences can increase performance and empathy

How can sharing the effort of our experiences increase performance? Our CEO and Co-Founder Cheryl Clemons shares her insights.   Bragging and the empathy gap Brag posts on social media are one of the double-edged swords of modern life. We all know someone who only...

10 work challenges we can solve with user-generated video

A growing number of L&D teams are figuring out new ways to overcome some common challenges at work. Keep reading to discover how user-generated video is delivering significant impact and overcoming 10 of these important challenges at work:Here’s 10 ways...

20 micro tips to help you film brilliant selfie videos for work

Have you been asked to film a video for work? Perhaps you have an experience to share, or some knowledge that can help others - there's lots of benefits to reflecting and recording a short video on a focussed topic. But, using your mobile to create workplace selfie...

Why square is the best format for selfie videos

Lots of people ask why we chose a square video format for StoryTagger. Selecting the video format was a big deal for us, and lots of factors influenced our decision. Here’s the backstory on why we decided it was cool to be square.        How did square...

FREE GUIDE

Get started with enterprise
user-generated video

This guide helps you introduce user-generated video into your organisation with tips on how to run a quick experiment to generate buy-in from your stakeholders.