Kickstart user-generated video as part of your 2020 learning strategy

by | Jan 7, 2020 | Resources

Not everyone relishes the prospect, but filming ourselves is becoming an essential 21st century skill. This article, written by our CEO Cheryl Clemons and originally published in Learning Technologies magazine, shares why user-generated video is essential for learning and how it can benefit your learning strategy.

Why user-generated content is essential for learning right now

It’s no accident that Instagram, Facebook and LinkedIn have put video at the centre of their strategies. User-generated video is the most viewed, shareable and memorable online content. Social video is also poised to solve many workplace challenges from unlocking access to expertise to helping teams adapt to culture change. Fosway’s Kate Graham’s thoughtful event round ups, and the growing number of learning vloggers participating in #OneTipWednesday, show how we can build on the success of consumer-led How To’s, self-improvement and personal experience videos to extend how we see the world and develop ourselves.

User-generated video is uniquely positioned to not only enhance live learning experiences with reflection stories, sharing of ideas and feedback but also to make digital experiences more human. Super-fast access to experts, knowledge and inspiration in the moment via social media or next gen learning platforms is brought alive by real stories from real people doing real things. 

 

Feel the fear and film yourself anyway

Not everyone relishes the prospect of filming themselves. If this is you, you’re not alone. It’s well known that countless Hollywood actors struggle to watch themselves on screen. So, it’s not surprising that a minor stumble over words, an unexpected high inflection or a stray hair makes our toes curl when we watch ourselves back. However, as with most things in life, if we focus on WHY we’re doing something we can overcome some of the inevitable self-doubt which creeps in when we do it.

For the actress Julianne Moore, seeing herself on screen isn’t the validation of her performance. The act of creation is. Think about why you might want to share your story on video? Apart from being asked to, it’s probably because you want to share what you’ve learned, inspire others, reflect on your progress, work out loud or raise your profile. And, if we don’t do it, we’ll miss out on the significant benefits of sharing our reflections and updating our learning strategy.

Why should we film ourselves for learning?

Here’s five practical reasons why we should film ourselves to support our learning and careers:

Reflect on our own progress

Reflection is critical to learning. And, it’s even more effective when we involve others and share our experiences. Helping people to reflect, self-film and amplify their stories is a powerful way to learn and grow.

Embed our own learning

Explaining something you’ve learned in a simple way reinforces your own learning and helps others to learn.

Improve our communication skills

We live in a world where the importance of visual communication requires us to express ourselves beyond the written word. Planning what you’re going to say and how you’re going to say it succinctly, for a short video, is a great way to practise. By watching your body language and vocal tonality you can also experiment and become more expressive.

Raise our profiles

Whilst I’m not a huge fan of the term ‘personal brand’, there’s no question it’s important for all of us. It’s not just something that’s relevant for leaders. At a time when people new to the jobs market are predicted to have up to five different careers during their working life – that’s career changes not just job changes – we all need to ‘lead’ ourselves. One great way to do this is to share what you stand for, what you’re doing and what you’re learning through video.

Learn from, encourage and inspire each other

There’s no substitute for people sharing the ‘struggle’ of real experience. In our fake news era, honest and personal video stories cut through and create change in ways that the corporate short flick now finds harder to achieve.

These are just some of the significant individual benefits of including user-generated videos in your learning strategy. So, let’s take a deep breath, question our confirmation bias and refocus attention on why we’re filming ourselves. Your validation could be getting your point across, embedding your learning, inspiring someone else to do something for the first time or better.

Read: Five steps to engage your colleagues with user-generated video

Webinars

New call-to-action
New call-to-action

Download resources

New call-to-action
New call-to-action

Try StoryTagger

New call-to-action

Get resources by email

Get our latest guides, good practice examples and product updates by email

StoryTagger Podcast Roundup

Here at StoryTagger, we love learning podcasts. So, to celebrate National Podcast day, our COO Carl Hodler has listed some of his favourites below. They're a mix of learning, future of work and sales themes. Podcasts are such a great learning media. Carl tells us he...

How to rethink learning and development programmes with video storytelling

From the start of lockdown, learning and development professionals were fast out of the blocks to reimagine how they could support a more virtual workforce. Faced with an overnight increase in demand for online from both senior stakeholders and users many teams found...

Why sharing the effort of our experiences can increase performance and empathy

How can sharing the effort of our experiences increase performance? Our CEO and Co-Founder Cheryl Clemons shares her insights.   Bragging and the empathy gap Brag posts on social media are one of the double-edged swords of modern life. We all know someone who only...

What is employee engagement and why is it important?

Our modern working environment as we plan for economic recovery will need to be more flexible than ever. Businesses which prioritise making sure their employees stay safe, informed, satisfied and challenged should see positive increases in employee productivity and...

How to help remote teams feel connected and share knowledge

With the rise of the gig economy and homeworking it’s important to help people working in remote teams to feel connected. If they aren’t aligned to your shared mission and purpose productivity, morale is in danger of dipping. It’s not easy to keep a dispersed team...

User-generated content: Friend or foe?

With less than 1 week to go to Learning Technologies 2020, we have been reflecting on the many buzzwords our industry is currently using with fervour including VR, AR, AI and, our personal favourite, user-generated content (UGC). How legitimate is the interest? What...

Calendar of awareness days in 2021 to support your people at work

Are you planning a video campaign at work to support positive change? If so, have you ever thought about linking it in with special awareness days, weeks or months? Our team at StoryTagger have created our own awareness days calendar for important topics to support...

Crowdsource knowledge and experiences easily with our video learning platform

As our working lives change and turn towards accessible online resources, the demand for video learning platforms has increased. Video learning as a concept is becoming increasingly popular, with studies claiming that it improves people’s ability to remember concepts...

User generated video: How student storytelling will become your most valuable marketing tool

Starting university in 2020 is going to be different. How will institutions successfully onboard students to prepare for university life and feel part of a community during the pandemic? Is student storytelling the answer? Watch StoryTagger co-founder Carl Hodler in...

Five steps to engage your colleagues with user-generated video

Much of the best learning comes from sharing real experiences, and video is a great way to learn and work out loud. But, how can we get our people to do it? StoryTagger Co-Founder, Cheryl Clemons, shares five steps our customers take to successfully engage their...

FREE GUIDE

Get started with enterprise
user-generated video

This guide helps you introduce user-generated video into your organisation with tips on how to run a quick experiment to generate buy-in from your stakeholders.